Artisanal Winemaking

California Born and Raised


A feast for the senses

Alison Crowe – Verada Head Winemaker

Crafting wines for over 20 years, Alison is a uniquely qualified winemaker. She understands California’s distinct terroir and the opportunities it affords in creating balanced wines. Born into a California agricultural family, Alison saw early on the magic of turning grapes from unique regions into distinctive wines. She followed her passion with a Bachelor’s Degree in Enology from the University of California, Davis and later returned to receive her MBA.

Elegance on
the table

The Craft
of Winemaking

Alison is passionate about making vegan and gluten free wines, ensuring no unnecessary additives are in Verada wines.

She chooses the best grapes from our Sonoma, Monterey, Santa Barbara, and San Luis Obispo county vineyards to bring out the inherent characteristics of each variety. Each wine created by Alison is a harmonious blend, full of flavor and depth. Once grapes are harvested from the vineyards, they ferment separately in stainless steel tanks before being gently pressed down to age in the cellar. Alison picks the appropriate level of toast, or the char on the inside the wine barrel, based on each variety of wine and the region it came from. Once ready to bottle, Alison artfully blends the separate lots together until in perfect balance.

"Creating Verada wines is an artistic process I look forward to year after year. It takes a deep understanding of the different California wine regions and how those unique vineyard characteristics will present in the wine. Everything affects the taste of the wine, from soil structure to weather and the vineyards topography. My job is to ensure we pick not only the best grapes from each vineyard but to choose regions that will perfectly balance each Verada wine blend. It is an involved process but so worth it when the wine sings true to its variety.”
-Allison Crowe



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San Luis Obispo

Santa Barbara

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